Cpl Presentation to Recruiters/ HR professionals in Cork on an introduction to "Recrutiing using Social Media"

1. How to Recruit using Social Media. Peter Cosgrove February 3rd 2011

3. How to Recruit using Google, Linkedin, facebook, twitter, blogs

4. Summary and Tips

8. Changingworkplace China will soon be the number one English speaking country in the world

9. Changingworkplace The top 10 in demand jobs in 2010 did not exist in 2004

10. We are living in exponential times 31 billion searches are performed on Google every month …this was 2.6 billion in 2006

11. - Over 150,000 new videos per day - 300,000,000 blogs and counting. How much time do you have to look at these?

12. Changing workplace We are currently preparing our students for jobs that don’t exist Using technology that has not been invented To solve problems that we do not even know are problems yet

14. The Future of Recruitment is Social

15. Our trust levels…. Only 20% of people trust advertising. But 78% of people trust the recommendations of their network.And 33% trust their selection of blogs. Source: Neilsen Trust in Advertising. Oct 2007

16. The Google Experiment video….. Source: Neilsen Trust in Advertising. Oct 2007

17. How are jobseekers responding....

18. Using for Recruiting Using for Recruiting Using for Recruiting Using for Recruiting Using for Recruiting

19. Using for Recruiting

20. Boolean operators ...what is a boolean AND + Cinema AND Dublin OR | “Birthday cake” or “Anniversary cake” NOT - “Cheap laptops” NOT Dell ( ) Gift AND (“Birthday cake” OR “Anniversary Cake” OR Buns OR sweets) “ ” “Brown Thomas” as opposed to Brown Thomas Intitle/Inurl: Returns documents with the keyword in the title or in the document Filetype: filetype.ppt Related: Shows pages that are similar to that webpage

21. There are more… subject: author: intext: location: source: allintext: inanchor: phonebook: define: Check them out....

22. An example of a search that you can do I am looking for a Business Analyst based in Dublin with a Telecommunications background and ideally who once worked for Aviva

23. "Business Analyst" (Telecom | Telecommunication | "Tele communication") (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:Curriculum vitae | inurl:Curriculum vitae) -opening -submit -apply -free -sample -samples -eoe -job -jobs -”resume service” Dublin Aviva

24. 546,000 results

25. 248,000 results

26. "Business Analyst" (Telecom OR Telecommunication OR "Tele communication") AND Dublin 29,500 results

27. "Business Analyst" (Telecom OR Telecommunication OR "Tele communication") CV OR Resume AND Dublin 15,100 results

28. "Business Analyst" (Telecom | Telecommunication | "Tele communication") (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:Curriculum vitae | inurl:Curriculum vitae) Dublin 604 results

29. "Business Analyst" (Telecom | Telecommunication | "Tele communication") (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:Curriculum vitae | inurl:Curriculum vitae) -opening -submit -apply -free -sample -samples -eoe -job -jobs -”resume service” Dublin 9 results

30. "Business Analyst" (Telecom | Telecommunication | "Tele communication") (intitle:resume | inurl:resume | intitle:cv | inurl:cv | intitle:Curriculum vitae | inurl:Curriculum vitae) -opening -submit -apply -free -sample -samples -eoe -job -jobs -”resume service” Dublin Aviva 1 (One) result

31. Six Search Steps 546,000 results down to 1 We did not use filetype: .doc or .pdf We did not use the ~ symbol …so there are plenty of permutations

32. Google Alerts

33. Google Alerts

36. Advanced Search

38. Search Linkedin.com vs ie.linkedin.com

39. Search Linkedin.com vs ie.linkedin.com

40. Using for Recruiting

41. Truly global. Ever-growing. 75M+ members +3M / month, 1 new member / second EU: 22% IND: 8% CAN: 4% USA: 52% AUS: 2% BRZ:2% 39 Source: Wade Burgess, LinkedIn

42. 40

43. Truly global. Ever-growing. 1st 75M+ members 2nd +3M / month, 1 new member / second EU: 22% CAN: 4% IND: 8% USA: 52% BRZ:2% AUS: 2% 41 Source: Wade Burgess, LinkedIn

44. Only 10-30% of Professionals are Actively Looking 42 Source: Wade Burgess, LinkedIn

47. Information to be presented to her43 Source: Wade Burgess, LinkedIn

50. Searching using LinkedIn

55. Using Discussion groups

56. Set up and utilise your company page

58. Unlimited searches

60. Ways NOT to improve your network Personalise your message please….

62. The Linkedin Search bar

63. Alumni groups

64. Actions Know how to search Know the “rules” in terms of your profile Look at groups, company pages and other tools Understand time vs reward

65. Its not about the software….

66. Using for Recruiting

67. What is Facebook?

68. Linkedin vs Facebook...... VS

69. How do you buy a bike?

70. How do you buy a bike…the new way Peer recommendations….

71. - scroll to the bottom Facebook © 2010 · English (US)About · Advertising · Developers · Careers · Privacy · Terms · Help

72. c

75. I want to find java developers in Dublin I want to only search Facebook I want to look for words like Association or Group I want it to be specific to Dublin I want the word java and I do not want jobsites linkdomain:facebook.com (group OR association OR organization) “Java Developer" AND Dublin –jobs

76. I want to find java developers in Dublin

77. I want to find java developers in Dublin

79. Setting up a Facebook page Anyone There?

80. I Like this!

81. Using for Recruiting

84. Uses:

85. Don’t mistake your view vs the view

86. How to use it for recruitment The “Long Game” – get people to follow you and want to listen to what you have to say; 2. Use to post jobs; 3. Use it to find candidates on line who are “tweeting”.

88. Jobs in Cork search on Twitter

89. Using a “hashtag” #

90. It works but it can be hard work….but it will get easier Using for Recruiting

91. Using a for Recruiting

92. Blogging

93. Just before you think the old media is dead…. http://www.youtube.com/watch?v=9ohhf0p8CFM&feature=player_embedded

94. Final tips… Mastery It’s all online! ROI

95. Why did Cpl run this?

99. Win an iPad?

100. Thank You for attending our event on‘Social Media in Recruitment’ ANY QUESTIONS?

101. What Cpl do… Professional Services Recruitment Managed Services/ Master/ Neutral Vendor Light Industrial Recruitment Career Management & Training Healthcare Recruitment Recruitment Outsourcing ….in Ireland and internationally